Structured Influencer (KOL) Marketing for International Remittance with Profee Across Philippine and Overseas Filipino Audiences
This case study explains how Wandercreatives developed a structured KOL influencer system for international remittance and fintech brands, using Profee as the primary example. The framework strengthened Profee’s reach in the Philippine market and major overseas Filipino communities (OFWs) by applying a clear workflow for KOL sourcing, cultural alignment, content review, compliance checks, and performance tracking.
Key outcomes covered in the case study:
Established a structured creator system tailored for the Philippine market and Filipino communities in Europe.
Streamlined creator discovery, coaching, compliance checks, and performance tracking for consistent output.
Ensured uniform messaging reflecting Filipino cultural norms and OFW experiences.
Enabled faster onboarding and smoother coordination across multiple regions.
Introduced flexible compensation models aligned with Philippine pricing and regional needs.
Improved campaign visibility through reliable, CPA-aligned performance reporting.
Strengthened brand trust and presence among local and overseas Filipino audiences.
Created a scalable workflow suitable for global brands entering or expanding in the Philippines.
The full case study details how this model can support any global brand expanding into the Philippines, managing creator marketing in the Philippines, or running cross-border KOL campaigns for Filipino communities worldwide.
Download the complete KOL marketing case study to access the full breakdown and strategic insights.
