Bosch Home Appliances Philippines: A Multi-Year KOL Events Execution
Wandercreatives built a multi-year, event-driven KOL campaign for Bosch Home Appliances Philippines, growing a single 2023 activation into a consistent influencer presence across Bosch Fan Fair 2023, Bosch City 2024, and Mabuhay Germany 2025. By partnering with lifestyle, mom, home, and food creators, the agency localized Bosch’s premium appliances for Filipino households and maximized events through real-time social media coverage.
Key outcomes covered in the case study:
67,029 impressions and 23,836 engagements from Bosch Fan Fair 2023
50 qualified leads generated from Fan Fair KOL efforts
High-performing boosted reels in 2024, including 31,099+ views and 5,132 interactions on a single creator reel
Strong uplift in event attendance (e.g., 202 visitors on Day 1 and 194 on Day 2 at Bosch City)
Increased organic visitor-generated content during events
Strengthened brand recall through repeated booth experiences and consistent creator messaging
More efficient cross-team workflow and approvals between Bosch, Häfele, and Wandercreatives over time
Managing end-to-end KOL operations, Wandercreatives strengthened brand visibility, boosted event traffic, and improved Bosch’s recall and engagement in the Philippine home and kitchen appliance market. To know more about this, you may download the full case study here:
