Social Media Redesign for Industrial Brands: A Three-Month Transformation of TERMS Concrete
This case study explores how Wandercreatives executed a three-month social media redesign for TERMS Concrete, transforming its digital presence within the construction, concrete supply, and materials testing industry. The project introduced a unified visual identity, clear technical messaging, and a structured content system tailored for engineers, contractors, architects, and project managers.
Key outcomes covered in the case study:
Created a consistent, professional visual identity for construction audiences.
Improved brand recognition with standardized design and messaging.
Delivered clear, technical content highlighting expertise and processes.
Produced authentic on-site photos and videos for storytelling.
Developed a repeatable content calendar with optimized posts.
Increased engagement on educational and field operation content.
Strengthened client credibility in the construction and B2B market.
Established a sustainable system for ongoing brand building.
Through improved visuals, organized monthly content calendars, and industry-aligned communication, TERMS Concrete strengthened its online credibility and reinforced its positioning as a trusted construction materials and testing partner. Download the full construction marketing case study to access the complete breakdown and actionable strategic insights.
