Growing Bosch Home Appliances Philippines: A Three-Year Partnership With Wandercreatives
Over three years, Bosch Home Appliances Philippines partnered with Wandercreatives to build a localized, education-driven content ecosystem that made the global brand more relevant to Filipino homeowners. The collaboration combined content strategy, influencer management, and on-ground support to create a more consistent and trusted customer experience.
Key outcomes covered in this case study:
Localized global messaging into practical, Filipino-friendly content formats.
Built a structured content engine that delivered consistent weekly output.
Managed influencers with strict brand standards to ensure accuracy and on-brand storytelling.
Strengthened digital engagement through community management, product education, and myth-busting content.
Supported Hafele sales operations by aligning content with showroom priorities and nationwide campaigns.
Integrated event support (Bosch Fan Fair, Bosch City, Mabuhay Germany) to create a unified digital + on-ground presence.
Improved customer trust by maintaining clean communication, reliable creator outputs, and fast response systems.
This long-term partnership shows how global brands can win in the Philippine market through localized storytelling, consistent content discipline, and strong operational systems. To know more about this, you may download the full case study here:
